CASE STUDY

Designing Community Spirit and Giving the Town Planning Director Time Back

CLIENT

Green circular logo for Bowdoinham with a line drawing of a church, with text 'BOWDOINHAM ON BEAUTIFUL MERRYMEETING BAY' around the circle.

The Town of Bowdoinham's Planning Department oversees the town's robust calendar of community events, alongside its broader municipal responsibilities, all with a small staff and no dedicated marketing department.

Town of Bowdoinham

CHALLENGE

A planner or notebook with a weekly schedule written in red ink, a black pen placed on the open page, and a ruler crossing the top right corner of the page. The schedule includes days of the week and notes for each day.

Like many small municipalities, the Town of Bowdoinham runs on a small team and a tight budget, with no dedicated marketing staff. Yet it hosts three major annual events, each needing its own coordinated brochures, signage, ads, and social content. The Planning & Development team needed to be focused on running the events — and other critical town priorities — not on producing marketing materials. That’s where we came in.

Three flagship events. No marketing department.

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SOLUTION

A cluttered wooden desk with multiple open laptops, smartphones, notebooks, coffee cups, headphones, and various office supplies, with people working on their computers and using their phones.

A reliable, proactive design partner who knew what each event needed

We first took the time to understand each event's own identity, as well as the community’s spirit. We then designed materials to reflect the event, the season, and the town’s goals. We quickly became the Town of Bowdoinham's trusted creative partner across all three annual flagship events, year after year. Our scopes and contracts were straightforward and itemized - so the town always knew what to expect.

What we built: 50+ creative designs across three events and two years

  • Event logo

  • Newspaper and print ads

  • Brochures, guides, and inserts

  • Custom maps

  • Posters, yard signs, banners, and sandwich boards

  • Social media graphics and copy

  • Website content and updates

  • Newsletter blurbs

  • Press releases

  • Sponsorship and registration materials

  • Interactive Google maps

A digital infographic comparing PowerPoint and Word report templates. The image shows icons of a presentation slide, a report page, and a document, with descriptive text at the bottom labeling the types of templates available for each software, including PowerPoint Report Template, PowerPoint Company Deck, and Word Report Template.
Diagram showing three steps: Conference One-Pager, Letterhead, and Brand Asset Package, with icons representing each step.

RESULTS

Time back. 50+ sharp, polished, and fun materials.

One consistent, recognizable identity across all flagship events.

A heart-shaped object with a stylized Google logo consisting of red, blue, yellow, and green colors.

Real time back for the Planning team, redirected to town priorities.

Google logo with a stylized G in red, blue, green, and yellow, arranged in a colorful geometric pattern.

50+ high-impact, creative designs, across three events and two years.

Colorful glitch art image of the Gmail logo with a distorted appearance and glitchy lines.
Flyer for Bowdoinham's Open Farm and Studio Day on July 26, 2026, with activities including farm tours, live demos, food, and music, featuring images of farm animals, arts and crafts, and a mason jar with flowers.
Poster for Bowdoinham's Open Farm and Studio Day on July 26, 2026, featuring images of farms, art galleries, and community spaces in Bowdoinham, Maine.
Green sign with white text reading 'Bowdoinham's Open Farm and Studio Day Since 2012' with icons of a barn, silo, and artist palette. Additional green and red text below states: 'A celebration of Bowdoinham's vibrant farming & arts community. Follow
Event poster for Celebrate Bowdoinham on September 11-12, 2026, at Waterfront Parks. Features a row of cartoon ducks and animals floating on water, with decorative fishing hooks on either side.
Event poster for Celebrate Bowdoinham, September 11-12, 2026, at Merrymeeting Bay, featuring family activities, a kickoff Friday evening, a celebration Saturday, fireworks, and various contests and entertainment.

As the Director of Planning & Development for the Town of Bowdoinham, I partnered with Purpose & Proof on marketing and design for multiple large annual community events. Working with them made my job easier, and I always felt confident the work was in good hands. They brought fresh, creative energy and standout design work to our events, designing polished brochures, maps, event signage, social media posts, web pages, ads, newsletters, and more. They quickly understood our goals, community character, and each event's unique identity."

“Working with Purpose & Proof made my job easier.

Yvette Meunier
Director of Planning & Development
Town of Bowdoinham

Google logo in pixelated digital design with large orange 'G' and smaller 'oogle' text

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