STRATEGY X CREATIVE
We are a strategic and creative partner to brands looking to grow.
Our Ethos
We're selective by design. We work with organizations that lead with integrity and purpose: good people doing work that genuinely matters to their world. Sector doesn't matter. Values do.
Why Our Clients Choose Us.
We bring the same senior-level approach to every engagement from brand identity, to websites, to collateral. The sector changes. The standard doesn’t.
Intentional
Every action we take is grounded in evidence and informed by real experience.
Seamless Experience
You work directly with the people doing the work from start to finish. Strategy, design, and development are unified from the start.
Business Minded
We create brands and products designed to reach your target audience, strengthen perceived value, and support growth.
Decades of Experience
Combining senior level strategy and creative provides you with a roadmap for success and the ability to get you there.
Our Team
Kate Stoodley
FOUNDER & STRATEGIC DIRECTOR
Kate has spent her career at the intersection of strategy and story, turning complex ideas into clear, compelling work and measurable results. She's built brands for AI labs, municipalities, enterprises, higher ed, nonprofits, startups, and everything in between. She's led teams, co-founded an award-winning content firm, and reported on tech trends.
Kate's journalism training means she leads with curiosity, asks the hard questions, and doesn't stop until the work is right.
A relentless believer in the power of purpose-led work, Kate founded Purpose & Proof to help the good ones tell their stories and show up in the world with clarity and confidence.
Kate's favorite things: trains, travel, porches, seafood, yoga, apples, cheese, islands, reading, equality, and laughter as medicine.
Zach LeDoux
Zach is the kind of creative leader who thinks in systems and builds in details. With 7+ years creating brands across growing businesses, he's partnered with founders and leadership teams, developed over 30 brands, and turned big ideas into practical, cohesive systems that actually work.
His background spans brand identity, digital experiences, packaging systems, content, and go-to-market execution which means he doesn't just make things look good, he makes them work from the inside out.
As creative director of Purpose & Proof, Zach is the one who takes the strategy and makes it real.
Zach's favorite things: his dog, hiking, camping, fried chicken sandwiches, photography, Formula 1, driving with the windows down, the first sip of a beer.
CREATIVE DIRECTOR
Maine Roots.
Global Reach.
Our agency is located in Portland, Maine and our partners are everywhere.