CASE STUDY

Rebuilding a Law Firm's Brand and Website for the Modern Era

CLIENT

Logo of Rollins, Rollins & Fox law firm, established in 1904, with a shield and laurel wreath design.

Serving Newton, MA since 1904, Rollins, Rollins, & Fox, P.C. is a law firm specializing in real estate law, land use and development, and estate planning.

Rollins, Rollins & Fox

CHALLENGE

Screenshot of a law firm's website homepage for Rollins, Rollins & Fox, P.C., featuring a building on the right side and a sidebar menu with options like Home, Our Firm, Practices, Buyer/Seller, Resources, Attorneys, Directions, and Contact Us. The webpage includes a welcome message, contact information at the bottom, and a copyright notice.

Rollins, Rollins, & Fox has practiced law for over a century but their website hadn't kept pace. Boxed layout, static side-nav, and dense text walls buried 120 years of credibility and did little to assure clients they were with the right firm. They needed a complete digital overhaul while preserving the firm’s legacy.

A trusted law firm with a dated digital footprint.

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SOLUTION

Inside a library with black bookshelves filled with old books. Several classical bust sculptures are displayed on white pedestals along the row of shelves.

We began by diving into 120 years of the firm’s history to understand what sets them apart. We strove to understand their clients, goals, family timeline, and personalities.
From there, we designed:

  • Brand Identity

  • Colors, Typography, & Iconography System

  • Logo

  • Copy Editing & Production

  • Custom Website

  • Business Cards

A complete brand overhaul, built to honor legacy.

Every element built to work together and designed to signal 120 years
of experience, trust, and authority.

RESULTS

A Modern, Sophisticated Brand

A new look across web, logo, and business cards finally matching the firm’s incredible legacy and reputation, immediately ensuring clients they are in trusted and experienced hands.

Custom shield-crest logo signals heritage and authority.

Modern, mobile-optimized website that highlights the firm's story, showcases reviews, and appeals to clients.

Brand system and identity across web, cards, and print representing legacy and built to last.

“Purpose & Proof gave our law firm a complete visual refresh.

They took our website into the 21st century—something we've wanted to do for years. Our new look conveys our firm's legacy and lets clients know from the first click that they're in good hands.”

Joshua M Fox, Esq.
Owner
Rollins, Rollins, & Fox, P.C

The Google logo with a colorful, pixelated, and digitally stylized design.

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From crafting unique brand identities to designing intuitive websites and highly functional sales collateral, we're here to execute your ideas.

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