CASE STUDY
From Dated to Distinguished: Rebuilding a Law Firm's Brand and Website for the Modern Era
CLIENT
Rollins, Rollins, & Fox, P.C. is a Newton, MA law firm specializing in real estate law, land use and development, and estate planning, serving clients since 1904.
Rollins, Rollins & Fox
CHALLENGE
Rollins, Rollins, & Fox has practiced law for over a century but their website hadn't kept pace. Boxed layout, static side-nav, and dense text walls buried 120 years of credibility and did little to assure clients they were with the right firm. They needed a complete digital overhaul while preserving the firm’s legacy.
A trusted law firm with a dated digital footprint.
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SOLUTION
We started by working closely with the firm to understand their goals, rich legacy, and what sets them apart.
From there, we designed a complete brand overhaul, including:
Brand Identity
Colors, Typography & Iconography
Logo Creation
Copy Editing & Production
Website Design & Dev
Business Card Design
SEO & Mobile Optimization
Every element built to work together and designed to signal 120 years of experience, trust, and authority.
RESULTS
A Modern, Sophisticated Brand
A new look across web, logo, and business cards that finally matches the firm’s incredible legacy and reputation, immediately ensuring current and future clients they are in trusted and experienced hands.
Custom shield-crest logo signals heritage and
authority.
Modern, mobile-optimized website that tells the firm's story, showcases client reviews, and appeals to clients.
Cohesive brand system and identity across web, cards, and print representing legacy and built to last.
“Purpose & Proof gave our law firm a complete visual refresh.
They took our website into the 21st century—something we’ve wanted to do for years. Our new look conveys our firm’s legacy and lets clients know from the first click that they’re in good hands.”
RESULTS
A Modern, Sophisticated Brand
A new look across web, logo, and business cards that finally matches the firm’s incredible legacy and reputation, immediately ensuring current and future clients they are in trusted and experienced hands.
“Purpose & Proof gave our law firm a complete visual refresh.
They took our website into the 21st century—something we’ve wanted to do for years. Our new look conveys our firm’s legacy and lets clients know from the first click that they’re in good hands.”
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From crafting unique brand identities to designing intuitive websites and highly functional sales collateral, we're here to execute your ideas.