CASE STUDY
Building a Brand Collateral Package for a Forest Data Science Company
01: CLIENT
Arbor Analytics is a forest data science company specializing in forest carbon modeling, growth and yield analysis, and independent research, serving state and national forestry companies, agencies, nonprofits, and universities.
Arbor Analytics
02: CHALLENGE
Arbor Analytics produces primary source data and innovative research for national clients, but lacked polished, consistent brand materials to present their complex work. With an important industry conference weeks away, there was also an immediate deadline to meet.
Rigorous research. No polished way to present it.
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03: SOLUTION
Purpose & Proof developed a sharp, cohesive brand collateral suite. Utilizing Arbor Analytics' existing logo, we built a full color palette, typography system, and brand kit. From that foundation, we created high-impact, consistent brand materials across all deliverables.
A Full Brand Collateral Package, Built Fast
04: RESULTS
From mismatched materials to a striking brand system built to grow.
Sharp one-pager delivered for an important event that made an impression.
Cohesive, polished brand system that grows with the business and reflects the quality of the work.
Data-rich reports and presentations that come together fast and look polished every time.
As a forest data scientist, I work with a lot of data and reports and needed a way to present them in a sophisticated, sharp way. They quickly understood my business goals and gave my brand and marketing materials an identity. They rapidly turned around a one-pager for an important event, and delivered high-impact PowerPoint report and company presentation templates, letterhead, imagery, and logo options. The whole experience was seamless. Partnering with professionals made all the difference.
“
I went from being able to run a 100-yard dash to a marathon in just a couple of months working with Purpose & Proof.
“
Matt Russell
Principal and Lead Forest Data Scientist Arbor Analytics
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