CASE STUDY

Building a Brand Collateral Package for a Forest Data Science Company

CLIENT

Logo for Arbor Analytics featuring a stylized green line graph with five data points and the company name in bold brown and green text.

Arbor Analytics is a forest data science company specializing in forest carbon modeling, growth and yield analysis, and independent research, serving state and national forestry companies, agencies, nonprofits, and universities.

Arbor Analytics

CHALLENGE

A forest with dense green pine trees on a mountain, illuminated by sunlight.

Arbor Analytics produces primary source data and innovative research for national clients, but lacked polished, consistent brand materials to present their complex work. With an important industry conference weeks away, there was also an immediate deadline to meet.

Rigorous research. No polished way to present it.

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SOLUTION

A laptop displaying a presentation slide with a forest background and the title 'Template' at the top. The slide includes the logo and name 'Arbor Analytics' and text about turning forest data into decisions, set outdoors among trees.
Flowchart illustrating the transition from PowerPoint Report Templates to PowerPoint Company Decks to Word Report Templates.

We developed a sharp, cohesive brand collateral suite. Utilizing Arbor Analytics' existing logo, we built a full color palette, typography system, and brand kit. From that foundation, we created high-impact, consistent brand materials across all deliverables.

A striking brand package, built fast

Diagram showing the differences between conference one-pager, letterhead, and brand asset package, including visual representations of each.

RESULTS

From mismatched materials to polished presentations designed to impress.

Sharp one-pager delivered for an important event that made an impression.

Google Chrome logo with a glitch art effect.

Cohesive, polished brand system that grows with the business and reflects the quality of the work.

Google logo with multicolored letters on a black background.

Data-rich reports and presentations that come together fast and look polished every time.

Google logo with a colorful, pixelated effect on a black background.
A person holding a brochure or flyer about Arbor Analytics on a wooden table.
A person holding a brochure or flyer about Arbor Analytics on a wooden table.

As a forest data scientist, I work with a lot of data and reports and needed a way to present them in a sophisticated, sharp way. They quickly understood my business goals and gave my brand and marketing materials an identity. They rapidly turned around a one-pager for an important event, and delivered high-impact PowerPoint report and company presentation templates, letterhead, imagery, and logo options. The whole experience was seamless. Partnering with professionals made all the difference.”

“I went from being able to run a 100-yard dash to a marathon in just a couple of months working with Purpose & Proof.

Matt Russell
Principal and Lead Forest Data Scientist
Arbor Analytics

Apple logo with rainbow-colored distortions and digital glitch effects.

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