Building a Brand Collateral Package for a Forest Data Science Consultancy

CASE STUDY

CLIENT

Arbor Analytics

Arbor Analytics is a forest data science company specializing in forest carbon modeling, growth and yield analysis, and independent research, serving state and national forestry companies, agencies, nonprofits, and universities.

I went from being able to run a 100-yard dash to a marathon in just a couple of months working with Purpose & Proof. As a forest data scientist, I work with a lot of data and reports and needed a way to present them in a sophisticated, sharp way. They quickly understood my business goals and gave my brand and marketing materials an identity. They rapidly turned around a one-pager for an important event, and delivered high-impact PowerPoint report and company presentation templates, letterhead, imagery, and logo options. The whole experience was seamless. Partnering with professionals made all the difference.

Matt Russell
Principal and Lead Forest Data Scientist
Arbor Analytics

CHALLENGE

Rigorous research.

No polished way to present it.

Arbor Analytics produces primary source data and innovative research for national clients, but lacked polished, consistent brand materials to present their complex work. With an important industry conference weeks away, there was also an immediate deadline to meet.

SOLUTION

A Full Brand Collateral Package, Built Fast

Purpose & Proof developed a sharp, cohesive brand collateral suite. Utilizing Arbor Analytics' existing logo, we built a full color palette, typography system, and brand kit. From that foundation, we created high-impact, consistent brand materials across all deliverables.